Questions

Cronyism is the practice of partiality in awarding jobs and other advantages to friends, family relatives or trusted colleagues, especially in politics and between politicians and supportive organizations.

The IT ministry launched a desktop software e-Aksharayan in a conference for Indian Languages Technology Industry 'Bhashantara', in New Delhi. The objective is to enable editing and printing of text in scanned documents. The software e-Aksharayan was launched in 7 Indian languages.

As a consultant , I would:

• Recommend structuring of the marketing department as per the demands of the different tasks, roles and responsibilities keeping in mind the cost(budget) factor as long as it fits within the budget of the company.

• Finding out and establishing the level of skills, duties and responsibilities of the employees via job descriptions and job specifications.

• Proper and regular supervision of the department to ensure its smooth functioning

• Determine the marketing functions of the department as per the requirements (advertising,distribution channels,promotional activities)