Marketing and Sales Questions

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals. It is a high-level visual summary that maps out the vision and direction of your product offering over time.

1. A product roadmap communicates the why and what behind what you're building.

2. It's a guiding strategic document as well as a plan for executing the strategy.

3. Roadmapping is the exercise of building a product roadmap. Roadmaps can apply to new products or services or existing offerings.

When backed by buying, power wants become demands. 

Beta is the measurement of the systematic risk of the market.

Market failure arises because it is not possible for the market to correctly weight cost and benefits in a situation in which some of the cost is completely unaccounted.

Demand-side market failures happen when demand curves do not reflect consumer’s full willingness to pay for goods or services.

Supply-side market failures occur when supply curves do not reflect the full cost of producing a good or services.

The supply curve slopes upward because for reflecting the higher price needed to cover the higher marginal cost of production.