Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Nader Shah

A computer system consists of two major elements: hardware and software. Computer hardware is the collection of all the parts you can physically touch. Computer software, on the other hand, is not something you can touch. Software is a set of instructions for a computer to perform specific operations. You need both hardware and software for a computer system to work.

10 examples of computer hardware are ::

1. Monitor

2. Motherboard

3. CPU(Microprocessor) 

4. Main memory(RAM)

5. Expansion cards 

6. Power supply unit

7. Optical disc drive 

8. Hard disk drive (HDD)

9. Keyboard

10. Mouse

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency