Interview Questions

Q:

What is Bit Mapped Index?

Answer

Bitmap indexes make use of bit arrays (bitmaps) to answer queries by performing bitwise logical operations.


Bitmap indexes are useful in the data warehousing applications.


Bitmap indexes have a significant space and performance advantage over other structures for such data.


Tables that have less number of insert or update operations can be good candidates.


The advantages of Bitmap indexes are:


   - They have a highly compressed structure, making them fast to read.


   - Their structure makes it possible for the system to combine multiple indexes together so that they can      access the underlying table faster.


The Disadvantage of Bitmap indexes is:


  - The overhead on maintaining them is enormous. 

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Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

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Q:

Selecting and managing marketing channels :

How are the channel members managed and motivated, once they are selected?

Answer

These days channel members are being accepted by companies as their partners. The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service. Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain. They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc.

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Q:

What is the difference between view and materialized view?

Answer

View:


- Tail raid data representation is provided by a view to access data from its table.


- It has logical structure can not occupy space.


- Changes get affected in corresponding tables.


 


Materialized view


- Pre calculated data persists in materialized view.


- It has physical data space occupation.


- Changes will not get affected in corresponding tables.

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Q:

What is ASP.NET AJAX?

Answer

ASP.NET AJAX, mostly called AJAX, is a set of extensions of ASP.NET. It is developed by Microsoft to implement AJAX functionalities in Web applications. ASP.NET AJAX provides a set of components that enable the developers to develop applications that can update only a specified portion of data without refreshing the entire page. The ASP.NET AJAX works with the AJAX Library that uses object-oriented programming (OOP) to develop rich Web applications that communicate with the server using asynchronous postback.

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Subject: .NET

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Q:

Explain What is the difference between debenture holders and creditors?

Answer

Debenture holder are those who provides long term loan at specific interest rate in term of cash and creditor provides only short term credit in term of cash for purchasing of goods.

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Q:

Which key word is to be used to tell the JVM to skip the variable while performing the serialization process of the object containing it?

A) Transcient B) Volatile
C) Static D) Final
 
Answer & Explanation Answer: A) Transcient

Explanation:

If you mark an instance variable as transient, you're telling the JVM to skip (ignore) this variable when you attempt to serialize the object containing it.

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Filed Under: Java

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Q:

What is PEAR in php?

Answer

PEAR(PHP Extension and Application Repository) is a framework and repository for reusable PHP components. PEAR is a code repository containing all kinds of php code snippets and libraries. 


PEAR also offers a command-line interface that can be used to automatically install "packages".

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Subject: PHP

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