Interview Questions

Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

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Q:

What are the different models used in cluster analysis?

Answer

There are many algorithms that can be used to analyze the database to check the maintenance of all the data sets that are already present. The different types of cluster models include as follows:


- Connectivity models: these are the models that connect one cluster to another cluster. This includes the example of hierarchical clustering that is based on the distance connectivity of one model to another model. 


- Centroid models: these are the models that are used to find the clusters using the single mean vector. It includes the example of k-means algorithm.


- Distribution models: it includes the specification of the models that are statistically distributed for example multivariate normal distribution model.


- Density models: deals with the clusters that are densely connected with one another in the regions having the data space. 


- Group models: specifies the model that doesn’t provide the refined model for the output and just gives the grouping information

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Q:

What type of Joins have you used?

Answer

The knowledge of Joins is a MUST for every interviewee. Most SQL programmers have used inner join and  outer join[left/right]; but the catch point here is to also mention cross join and self-join.


 

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Subject: SQL

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Q:

What is the purpose of declaring a variable as final?

Answer A final variable's value can't be changed. final variables should be initialized before using them.
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Subject: Java

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Q:

How does fault tolerance work in mapreduce?

Answer

In a mapreduce job the master pings each worker periodically. In case a worker does not respond to that system then the system is marked as failed. Even completed tasks are rescheduled because the output was stored in a in a local disk of a worker which failed. Hence mapreduce is able to handle large-scale failures easily by simply restarting a task. The master node always saves itself at checkpoints and in case of any failure it simply restarts from that checkpoint.

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Subject: Cloud Computing

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Q:

Why is code optimization important?

Answer

Optimized code tends to run faster and make more efficient use of the system’s resources. Optimized codes are also less susceptible to errors and take lesser space in memory and in file size.

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Q:

How can you send an email message from an ASP.NET Web page?

Answer

You can use the System.Net.Mail.MailMessage and the System.Net.Mail.SmtpMail classes to send an email in your Web pages. In order to send an email through your mail server, you need to create an object of the SmtpClient class and set the server name, port, and credentials.

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Subject: .NET

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Q:

Explain the difference among the EXEC LINK, EXEC XCTL and Cobol II static call statements in CICS?

Answer

- Use a COBOL II CALL statement to invoke a subprogram. This method is transparent to CICS, which sees only the one load module. 


- EXEC LINK is similar to a call; it invokes a separate CICS program and ends with a RETURN to the invoking program


- EXEC XCTL which transfers control to another CICS program and does not get control 


back. 


COBOL II allows for static calls which are more efficient than the LINK instruction which establishes a new run-unit. 

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