Interview Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

Is it possible for a company to show positive cash flows but be in grave trouble ?

Answer

Absolutely. Two examples involve unsustainable improvements in working capital (a company is selling off inventory and delaying payables), and another example involves lack of revenues going forward in the pipeline.

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Subject: Accounts Receivable Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

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Q:

List the various Oracle database objects.

Answer

- TABLES
- VIEWS
- INDEXES
- SYNONYMS
- SEQUENCES
- TABLESPACES

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Subject: Oracle

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Q:

How can we find the number of rows in a result set using PHP?

Answer

$result = mysql_query($sql, $db_link);
$num_rows = mysql_num_rows($result);
echo "$num_rows rows found";

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Subject: PHP

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Q:

What are the Advantages of Node.js?

Answer

Aynchronous and Event Driven - All APIs of Node.js library area unit aynchronous that's non-blocking. It basically means that a Node.js based mostly server not waits for a API to return information. Server moves to next API when calling it and a notification mechanism of Events of Node.js helps server to induce response from the previous API decision.


Very FastNode.js library is very fast in execution of code.


Single Threaded but highly Scalable Node.js uses a single threaded model with event looping. Node.js uses a single threaded program and same program can services much larger number of requests than traditional server like open source.


No Buffering - Node.js applications never buffer any data. These applications simply output the data in faster.

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Subject: Web Technology
Job Role: Software Architect

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Q:

In Windows XP , what does the letter XP stands for?

Answer

The letters XP actually stands for eXPerience. It was designed as an enhancement of Windows 2000, with a totally different and more attractive user interface/console.

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Q:

What is NTFS?

Answer

NTFS is short for New Technology File System. It is the standard file system that is being used by operating systems starting from Windows NT, Windows 2000, Windows XP, and even the newer versions like Vista and 7. It was originally designed to have a better performance on file storage and retrieval under the Windows NT family.

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Q:

What is the use of eucalyptus in cloud computing environment?

Answer

Eucalyptus stands for “Elastic Utility Computing Architecture for Linking Your Programs to Useful Systems” and provides an open source software infrastructure to implement clusters in cloud computing platform. It is used to build private, public and hybrid clouds. It can also produce your own datacenter into a private cloud and allow you to extend the functionality to many other organizations. Eucalyptus provides APIs to be used with the web services to cope up with the demand of resources used in the private clouds.

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Subject: Cloud Computing

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