Interview Questions

Print third array element document.write(names[2]);

Note:- Array index starts with 0.

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

Finance:It is the branch of economics that studies the management of money and other assets.In simpler terms it can be defined as the commercial activity of providing funds and capital.It addresses questions like -- what funds are required by the org & How they can be raised &  How they have to be allocated etc.

Accounts: It is the occupation of maintaining and auditing records and preparing financial reports for a business. Accounts provides quantitative information about finances. It addresses issues like what amount of funds have been allocated to various activities, how the book-keeping is being done etc.

Both functions are distinct but complimentary to each other.

Finance and accounts are highly specilized and distinct areas and hence most organizations have seperate sections of finance and accounts.

Ribbon is the term used as a replacement to the menu bar and toolbars in the older Microsoft Office versions. Under the ribbon, file menu items and toolbar buttons were grouped according to their functionality. It made these functions much accessible on the main interface, with the most commonly used buttons being shown instantly.

It is stored in the most significant bit. Bit is ON if -ve, OFF if +ve.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

During app launching, the system creates a main thread for the app and calls the app’s main function on that main thread. The Xcode project's default main function hands over control to the UIKit framework, which takes care of initializing the app before it is run.

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.

b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.

c.Type of channel members :Who all would be involved? Wholesalers, retailers?

d.The criteria on which the channel members would be evaluated and selected.

e.How many intermediaries will be involved in the overall distribution?