Interview Questions

Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

In accounting, the Three-way Match refers to a procedure used when processing an invoice received from a vendor or supplier. The three-way match is an important step in safeguarding an organization's assets. The purpose of the three-way match is to avoid paying incorrect and perhaps fraudulent invoices.

Here Three-way refers to the three documents involved :

* Vendor's invoice which was received and will become part of an organization's accounts        payable if approved.

* Purchase order that was prepared by the organization.

* Receiving report that was prepared by the organization.

And Match refers to the comparison of the quantities, price per unit, terms, etc. appearing on the vendor's invoice to the information on the purchase order and to the quantities actually received.

After the vendor's invoice has been validated by the three-way match, it can be further processed for payment.

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

The presentation of one or more views on a screen is coordinated by UIWindow object..

The Debit balance recovery is usually made by raising a credit memo for the regular vendors. However if there are no future transactions from the supplier, we ask the vendor to send the check / make an EFT for the amount due from him. When payment is made to the wrong vendor or payment made in excess, in that case overpayment has gone to the vendor, so for us it is vendor debit balance. For debit balance recovery, we can either follow- up with the vendor to send us the excess amount / refund back, or we can adjust that extra amount in future invoices submitted by that vendor. In case no future transactions, we have to follow-up with the vendor, failing which we have to write off this amount. 

The C++ language provides a single global namespace.Namespaces allow to group entities like classes, objects and functions under a name.

In economic terms, inflation is the rise in the prices of goods and services in the given economy over a period of time. As the prices rise, each unit of the country's currency will buy fewer goods and services.

when the purchasing power of a currency go down then more money comes to the market it is called inflation.