Interview Questions

C++ is created by Bjarne Stroustrup of AT&T Bell Labs as an extension of C, C++ is an object-oriented computer language used in the development of enterprise and commercial applications. Microsoft’s Visual C++ became the premier language of choice among developers and programmers.

In business, a takeover is the purchase of one company by another.

Print third array element document.write(names[2]);

Note:- Array index starts with 0.

It is stored in the most significant bit. Bit is ON if -ve, OFF if +ve.

Ribbon is the term used as a replacement to the menu bar and toolbars in the older Microsoft Office versions. Under the ribbon, file menu items and toolbar buttons were grouped according to their functionality. It made these functions much accessible on the main interface, with the most commonly used buttons being shown instantly.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.

b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.

c.Type of channel members :Who all would be involved? Wholesalers, retailers?

d.The criteria on which the channel members would be evaluated and selected.

e.How many intermediaries will be involved in the overall distribution?

SELECT statement has resulted in retrieval of more than one row.