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 Google Certification Questions

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Q:

What is keyword contextual targeting?

Answer

It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.

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Subject: Google Certification

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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

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Q:

How does the AdWords system decide which ad language to target?

Answer

Language of ads is determined by the language setting of the Google interface the client is using.

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Subject: Google Certification

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Q:

When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?

Answer

These can not be edited once the account is set up.

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Subject: Google Certification

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Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification

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Q:

What is one way you can increase CTRs?

Answer

Add negative keywords to the ad group to reduce irrelevant impressions.

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Subject: Google Certification

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Q:

Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?

Answer

A lower CPA may be accompanied by lower sales volume, reducing overall profit.

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Subject: Google Certification

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Q:

What happens to the rest of your Google products if you change your password for AdWords?

Answer

The new password will be required to log in to all other Google products.

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Subject: Google Certification

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