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 Google Certification Questions

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Q:

Dynamic Search Ads would be most helpful for

A) Campaigns that need to reduce exposure on competitive keywords. B) Websites with hundreds or thousands of products, services, or listings that frequently change.
C) A local restaurant with a dynamically changing menu that offers fresh new entrees every few months. D) Moving an ads position dynamically in whatever direction a users eyes are looking.
 
Answer & Explanation Answer: B) Websites with hundreds or thousands of products, services, or listings that frequently change.

Explanation:

Dynamic Search Ads are the simplest way to find the customers searching on Google for indubitably what you offer. This is an ideal way for with a well-developed website or with a large inventory. Businesses with websites that contain a lot of content or well-structured URLs will see the best results from using Dynamic Search Ads. 

 

Even well managed Adwords account with many keywords can miss relevant searches, experiance delays in getting ads added for new products or it may be out of Sync with what the website originally have.

 

How to Target : 

You can target 

        • All the web pages  (or)

 

        • Specific webpages containing certain keywords.

 

Benefits of Dynamic Search Ads :

        • Save time. No more mapping keywords, bids, and ad text to each product on your website. Plus, Dynamic Search Ads may help you advertise to new markets faster than other alternatives.
        • Frequent, automatic updates to your ads. When you make changes to pages in our index, we'll crawl your website again to help ensure that your ads are as up to date as possible.
        • Show relevant, dynamically generated headlines with your ads. When a customer's search is relevant to your product or service, AdWords will dynamically generate an ad with a clear headline for the most relevant page on your site.
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Filed Under: Google Certification
Job Role: Software Architect , Project Manager , IT Trainer

11 5286
Q:

What is one way to limit a user's access to only a specific number of accounts in the MCC?

Answer

Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.

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Subject: Google Certification

14 3901
Q:

What are some recommendations for increasing Quality Score for a keyword?

Answer

Edit the ad associated with that keyword and direct users to a landing page that is very relevant.

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Subject: Google Certification

11 3752
Q:

When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?

Answer

Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

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Subject: Google Certification

4 3745
Q:

What is the formula for ranking keyword-targeted ads on the Search Network?

Answer

(Maximum Cost Per Click) x (Quality Score)

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Subject: Google Certification

12 3685
Q:

What happens when the Quality Score of a keyword is increased?

Answer

The ad may earn a higher average position.

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Subject: Google Certification

9 3553
Q:

What is one benefit of My Client Center?

Answer

A dashboard that provides summaries of different metrics for all of your clients’ accounts.

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Subject: Google Certification

7 3494
Q:

What are the minimum requirements to run an ad on the Search Network?

Answer

Text ad, keyword list, and a default bid.

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Subject: Google Certification

10 3470