Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

The 'P' in DPT stands for

A) Pulmonary B) Pneumonia
C) Pneumothorax D) Pertussis
 
Answer & Explanation Answer: D) Pertussis

Explanation:

DPT refers to a class of combination vaccines against three infectious diseases in humans: diphtheria, pertussis, and tetanus.

 

Pertussis refers to whooping cough.

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Filed Under: General Science
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk , Bank PO

6 2599
Q:

Basophils increase in number when parasitic invasion occurs.

A) TRUE B) FALSE
Answer & Explanation Answer: B) FALSE

Explanation:

FALSE. Basophils number will not be increased when parasitic invasion occurs.


 


Basophils are a type of white blood cell. Although they're produced in the bone marrow, they're found in many tissues throughout your body. They're part of your immune system and play a role in its proper function.


 


Basophils appear in many specific kinds of inflammatory reactions, particularly those that cause allergic symptoms. If your basophil level is low, it may be due to a severe allergic reaction.


 


Basophils contain anticoagulant heparin, which prevents blood from clotting too quickly. They also contain the vasodilator histamine, which promotes blood flow to tissues.


 

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Subject: Biology
Exam Prep: AIEEE , Bank Exams
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Q:

Words that sound the same but are spelled different

words_that_sound_the_same_but_are_spelled_different1540289338.jpg image

A) Homonyms B) Homographs
C) Heteronyms D) Homophones
 
Answer & Explanation Answer: D) Homophones

Explanation:

Words that sound the same but are spelled different are called homophones. Homophones are a type of homonyms.

Some of the Examples of homophones are ::

One - Won

Son - Sun

Hole - Whole

Loan - Lone

Steal - Steel

Which - Witch

What - Watt

Sea - See

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Filed Under: English
Exam Prep: AIEEE , Bank Exams , CAT , GRE , TOEFL
Job Role: Analyst , Bank Clerk , Bank PO , IT Trainer

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Q:

The soaps used in shaving cream are 

A) Calcium soaps B) lead soaps
C) soft soaps D) hard soaps
 
Answer & Explanation Answer: C) soft soaps

Explanation:
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Filed Under: Chemistry

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Q:

What is common between Aerobic and Anaerobic Respiration?

A) Krebs cycle B) Glycolysis
C) Electron transport chain D) All the above
 
Answer & Explanation Answer: B) Glycolysis

Explanation:

Glycolysis is common between Aerobic and Anaerobic Respiration.

 

Cellular respiration is the process by which glucose is broken down to form ATP molecules, which act as carriers of cellular energy. The first phase is called glycolysis and is common to both aerobic (respiration in the presence of oxygen) and anaerobic (respiration in the absence of oxygen) respiration.

 

During glycolysis, glucose is split to forms two pyruvate molecules and 2 molecules of ATP. This occurs in the cytoplasm of the cell.

 

If oxygen in present, the pyruvate molecules will be used in the Krebs cycle, to yield more ATP molecules. If oxygen is absent, the pyruvate is converted into lactic acid, or ethanol and carbon dioxide, in animals or plants, respectively. 

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Filed Under: General Science
Exam Prep: Bank Exams , AIEEE
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Q:

The force that keeps a body in a circular motion called 

A) the centripetal force B) the centrifugual force
C) the frictional force D) all the above
 
Answer & Explanation Answer: A) the centripetal force

Explanation:

without this centripetal force, circular motion is not possible. It acts radially towards the centre and if this force is removed there will be no circular motion but the revolving body will fly off at a tangent.

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Filed Under: Physics

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Q:

Which interrupts has the highest priority?

Answer

TRAP has the highest priority


there are 2 types of interrupts external and internal. NMI has highest priority among all external interrupts, TRAP has highest priority among all internal interrupts. 

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Subject: Hardware

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