Questions

The given statement option A) is False regarding energy balance.
It should be "Inactive people use less energy so they should consume fewer calories."

IDBI Bank has launched 'Project Nishchay' in partnership with The Boston Consulting Group (BCG) to accelerate its turnaround programme and improve financial performance.

World Migratory Bird Day (WMBD) was initiated in 2006 and is an annual awareness-raising campaign highlighting the need for the conservation of migratory birds and their habitats. It has a global outreach and is an effective tool to help raise global awareness of the threats faced by migratory birds, their ecological importance, and the need for international cooperation to conserve them.

Day for World Migratory Bird Day celebrations is 10 May.

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics