Questions

The Robe

Senior IPS officer Alok Kumar Verma, Delhi Police Commissioner was appointed as new Director of the Central Bureau of Investigation. He will have tenure of two years. He was selected by a three-member committee comprising Prime Minister Narendra Modi, Chief Justice J S Khehar and Congress leader Mallikarjun Kharge. He will take over from interim director Rakesh Asthana, who was handed the reins of the premier investigating agency after former director Anil Sinha retired on December 2, 2016.

FALSE. Basophils number will not be increased when parasitic invasion occurs.

Basophils are a type of white blood cell. Although they're produced in the bone marrow, they're found in many tissues throughout your body. They're part of your immune system and play a role in its proper function.

Basophils appear in many specific kinds of inflammatory reactions, particularly those that cause allergic symptoms. If your basophil level is low, it may be due to a severe allergic reaction.

Basophils contain anticoagulant heparin, which prevents blood from clotting too quickly. They also contain the vasodilator histamine, which promotes blood flow to tissues.

Cuba

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Internal Rate of Return is that rate of Return at which the net present value is equal to Zero or it is the Rate which equates the present value of the cash inflows to the cash outflows.

NPV = Cash Inflow - Cash outflow

NPV = Zero