Questions

The Robe

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Lima is the Capital of Peru and its Currency is Sol.

Cuba

• Monitor and Control Project Work


• Integrated Change Control


• Scope Verification


• Scope Control


• Schedule Control


• Cost Control


• Perform Quality Control


• Manage Project Team


• Performance Reporting


• Manage Stakeholders


• Risk Monitoring and Control


• Contract Administration

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