Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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1 2603
Q:

Study of inter relationship between living organism and their environment is called _______

A) Plant Geography B) Plant social science
C) Ecology D) Ecosystem
 
Answer & Explanation Answer: C) Ecology

Explanation:
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Filed Under: Biology

4 2602
Q:

The force that keeps a body in a circular motion called 

A) the centripetal force B) the centrifugual force
C) the frictional force D) all the above
 
Answer & Explanation Answer: A) the centripetal force

Explanation:

without this centripetal force, circular motion is not possible. It acts radially towards the centre and if this force is removed there will be no circular motion but the revolving body will fly off at a tangent.

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Filed Under: Physics

4 2602
Q:

What is name of capital of MARSHALL ISLANDS ?

A) Tunis B) Accra
C) Tripoli D) Majuro
 
Answer & Explanation Answer: B) Accra

Explanation:
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Filed Under: General Awareness
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

4 2601
Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:


      - A solid marketing plan


      - Advertising budget


      - Media buying and planning


      - Choosing the right target audience


      - Selection of relevant advertising medium


      - Consistency in campaign theme 


      - Frequency 

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Q:

Which is the official language of Bank of Central African States

A) English B) Hindi
C) German D) French
 
Answer & Explanation Answer: D) French

Explanation:
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Filed Under: World Organisations

1 2600
Q:

How many Indian sites have been mentioned in the report ‘Not For Sale’ by the World Wide Fund for Nature ?

A) 5 B) 7
C) 6 D) 8
 
Answer & Explanation Answer: B) 7

Explanation:

The sites in India named include Nanda Devi and Valley of Flowers National Park, Kaziranga National Park, Manas Wildlife Sanctuary, Keoladeo National Park, Western Ghats, Great Himalayan National Park Conservation Area and Khangchendzonga National Park.

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Filed Under: Famous Places
Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

4 2600
Q:

Which interrupts has the highest priority?

Answer

TRAP has the highest priority


there are 2 types of interrupts external and internal. NMI has highest priority among all external interrupts, TRAP has highest priority among all internal interrupts. 

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Subject: Hardware

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