Questions

Investment and asset are really close in meaning. Investment is when you put your money in stock, bond or other financial instruments. Whereas Asset is what you own generally reffered to land, proprietorship , factory, etc.

Lima is the Capital of Peru and its Currency is Sol.

Senior IPS officer Alok Kumar Verma, Delhi Police Commissioner was appointed as new Director of the Central Bureau of Investigation. He will have tenure of two years. He was selected by a three-member committee comprising Prime Minister Narendra Modi, Chief Justice J S Khehar and Congress leader Mallikarjun Kharge. He will take over from interim director Rakesh Asthana, who was handed the reins of the premier investigating agency after former director Anil Sinha retired on December 2, 2016.

Environmental science is a field that integrates physical, biological and information sciences to the study of the environment, and the solution of environmental problems. This emerged from the fields of natural history and medicine during the Enlightenment.

In brief, it is a scientific study of the natural world and how it is influenced by people.

TRAP has the highest priority

there are 2 types of interrupts external and internal. NMI has highest priority among all external interrupts, TRAP has highest priority among all internal interrupts. 

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website