Q:
Managing direct and online marketing :
What is direct marketing? Give some examples.
Answer
In direct marketing, there is a direct interaction of the customers with the seller without any intermediaries. Here, the role of the intermediaries is nil. The medium used is more direct using telephone, mail, internet where the seller can directly reach out to the consumer. Examples of such marketing include telemarketing, email, voicemail marketing, door-to-door selling etc. This kind of marketing is more time saving as the problem of distance which may otherwise exist between the buyer and seller is eliminated and is also cost effective as it minimizes commuting costs.
View answer
Workspace
Report Error
Discuss
Aptitude and Reasoning
General Knowledge
Puzzles
Interviews
Technical
Certifications
Exams
Job
Roles
True or False
Exams