Questions

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

TRAP has the highest priority

there are 2 types of interrupts external and internal. NMI has highest priority among all external interrupts, TRAP has highest priority among all internal interrupts. 

The United Nations (UN) has declared 2017 as the "International Year of Sustainable Tourism for Development" to celebrate and advance the commitment of the tourism division to building a superior world.The International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute effectively to the Sustainable Development Goals (SDGs).

The Qatar Airways has launched the World’s longest scheduled commercial service to ply between Doha to Auckland. The inaugural service of Flight QR920 took off on February 5, 2017 from Doha and will take 16 hours and 20 minutes to travel 14,535 kilometers to reach Auckland in New Zealand.
This makes Qatar Airways to launch the World’s fastest and longest passenger service in terms of flying time. Prior to this, emirates launched the world’s longest non-stop scheduled commercial flight with a service from Dubai to Auckland, spanning 14,200 kilometres.