Questions

Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:


      - A solid marketing plan


      - Advertising budget


      - Media buying and planning


      - Choosing the right target audience


      - Selection of relevant advertising medium


      - Consistency in campaign theme 


      - Frequency 

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Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

Which interrupts has the highest priority?

Answer

TRAP has the highest priority


there are 2 types of interrupts external and internal. NMI has highest priority among all external interrupts, TRAP has highest priority among all internal interrupts. 

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Subject: Hardware

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Q:

_______ is the largest city in South Africa and very famous for goldmines.

A) Cape Town B) Johannesburg
C) Kimberley D) Durban
 
Answer & Explanation Answer: B) Johannesburg

Explanation:
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Filed Under: Famous Places

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Q:

STUFF and REPLACE are used to replace characters in a string

A) TRUE B) FALSE
Answer & Explanation Answer: A) TRUE

Explanation:

They both are used to replace characters in a string

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Q:

Which is the official language of Bank of Central African States

A) English B) Hindi
C) German D) French
 
Answer & Explanation Answer: D) French

Explanation:
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Filed Under: World Organisations

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Q:

Which one of the following launched world's longest scheduled flight ?

A) Qatar Airways B) British Airways
C) Jet Blue D) Air India
 
Answer & Explanation Answer: A) Qatar Airways

Explanation:

The Qatar Airways has launched the World’s longest scheduled commercial service to ply between Doha to Auckland. The inaugural service of Flight QR920 took off on February 5, 2017 from Doha and will take 16 hours and 20 minutes to travel 14,535 kilometers to reach Auckland in New Zealand.
This makes Qatar Airways to launch the World’s fastest and longest passenger service in terms of flying time. Prior to this, emirates launched the world’s longest non-stop scheduled commercial flight with a service from Dubai to Auckland, spanning 14,200 kilometres.

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Filed Under: General Awareness
Exam Prep: AIEEE , Bank Exams , CAT , GATE , GRE
Job Role: Bank Clerk , Bank PO

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Q:

Monitoring and Controlling Process Group

What are the Project Management Processes included in Monitoring and Controlling Process Group?

Answer


    • Monitor and Control Project Work

    • Integrated Change Control

    • Scope Verification

    • Scope Control

    • Schedule Control

    • Cost Control

    • Perform Quality Control

    • Manage Project Team

    • Performance Reporting

    • Manage Stakeholders

    • Risk Monitoring and Control

    • Contract Administration


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