Questions

India's Lakshya Sen has become the World No 1 Junior Badminton player. He achieved the distinction in the latest rankings of the Badminton World Federation (BWF). Fifteen-year-old is the first shuttler from Uttarakhand to attain the numero uno spot at the international level. Lakshya, who is considered as the shining future star of Indian badminton, moved ahead of Chia Hao Lee of the Chinese Taipei, to attain the top spot. According to BWF current rankings, Lakshya has 16,903 points in eight tournaments he has played in the season. Chia Hao, who is at the second spot, has 16,091 points.

Moroni is the capital of Bulgaria

In direct marketing, there is a direct interaction of the customers with the seller without any intermediaries. Here, the role of the intermediaries is nil. The medium used is more direct using telephone, mail, internet where the seller can directly reach out to the consumer. Examples of such marketing include telemarketing, email, voicemail marketing, door-to-door selling etc. This kind of marketing is more time saving as the problem of distance which may otherwise exist between the buyer and seller is eliminated and is also cost effective as it minimizes commuting costs.

Lee Falk