Questions

Q:

What are the various ways to measure the effectiveness of an advertising campaign?

Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  

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Q:

The SQL keyword BETWEEN is used:

A) for ranges B) as a wildcard
C) to limit the columns displayed D) All the above
 
Answer & Explanation Answer: A) for ranges

Explanation:

In SQL, BETWEEN Keyword is used for ranges like Number Ranges, Date Ranges, etc...

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Q:

The act of formally approving something is known as Arbitration.

A) TRUE B) FALSE
Answer & Explanation Answer: B) FALSE

Explanation:

The act of formally approving something is known as Ratification.

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Q:

STUFF and REPLACE are used to replace characters in a string

A) TRUE B) FALSE
Answer & Explanation Answer: A) TRUE

Explanation:

They both are used to replace characters in a string

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Q:

_______ is the largest city in South Africa and very famous for goldmines.

A) Cape Town B) Johannesburg
C) Kimberley D) Durban
 
Answer & Explanation Answer: B) Johannesburg

Explanation:
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Filed Under: Famous Places

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Q:

Which is the official language of Bank of Central African States

A) English B) Hindi
C) German D) French
 
Answer & Explanation Answer: D) French

Explanation:
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Filed Under: World Organisations

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Q:

Which State is the "most corrupt state" According to the National Crime Records Bureau (NCRB)?

A) Manipur B) Maharashtra
C) Himachal Pradesh D) Uttarakhand
 
Answer & Explanation Answer: B) Maharashtra

Explanation:
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Filed Under: General Awareness
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Bank Clerk

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Q:

Which of the following is known as the Electronic City of India?

A) Hyderabad B) Mumbai
C) Bengaluru D) Gurgaon
 
Answer & Explanation Answer: C) Bengaluru

Explanation:

Bengaluru city is known as the Electronic City of India. Because Electronic City is an IT hub in Anekal taluk of Bengaluru, Karnataka, India. It is one of India's largest electronic industrial parks in 3 phases i.e, in Konappana Agrahara and Doddathogur villages, Bengaluru.

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