Questions

Akhil Sharma

Key Challenges of s/w testing:

1. Testing considered late in project

2. Requirements not testable

3. Integration is done after all components have been developed: This might result into full testing not being covered.

4. Complete testing is not possible

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

• Two Indian companies, Tata SteelBSE and Wipro have been named in the list of world’s most ethical companies by American think tank Ethisphere Institute.

• Ethisphere honors those companies who recognize their role in society to influence and drive positive change in the business community and organizations around the world.

• In 2017, 124 honorees were spanning five continents, 19 countries, and 52 industry sectors.

• Wipro is one of the two information technology companies named in the list, the other being Xerox Corporation.