Questions

Candidate Key – A Candidate Key can be any column or a combination of columns that can qualify as unique key in database. There can be multiple Candidate Keys in one table. Each Candidate Key can qualify as Primary Key. 

Primary Key – A Primary Key is a column or a combination of columns that uniquely identify a record. Only one Candidate Key can be Primary Key.

• One needs to be very careful in selecting the Primary Key as an incorrect selection can adversely impact the database architect and future normalization. For a Candidate Key to qualify as a Primary Key, it should be Non-NULL and unique in any domain.

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Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics