Questions

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics  

The United Nations Public Service Day is observed every year on June 23 to recognize the work of public servants and to encourage young people to pursue careers in the public sector. The day is also observed to celebrate value and virtue of public service to the community and to raise awareness regarding the contribution of public service in the development of society and honouring the work of public servants.