Questions

The approval by the Architecture Review Board is a milestone you want to include in activity sequencing so that you can ensure the requirements for meeting the review board's approval are met.  Answer A is tempting because the question references phase-end activities; however, it is not an example of gatekeeping because the project is not being authorized to continue based only on the architecture review.Gatekeeping often involves the review of other factors as well. Answer C is incorect because the requirement of a review board approval does not afect scope. Answer D is incorrect because project integration planning involves project plan development, execution, and integrated change control, which are not related to a review board.

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales

George Orwell in 1984