Which of the following are examples of plagiarism?

 

I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list.
II. Using someone else's words in your writing without putting quotation marks around them.
III. Reproducing a drawing or diagram without including information about where you found it.

Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall well-being of the customers and thereby the company itself. This is actually the core to succes of a company. A harmonised effort  within the company is an utmost necessity to provide customers with services at a desired level. If a firm doesn't deliver the service it promises in its marketing campaign, it will fail for sure. And it only can keep that promise when all of its employees at all levels realise what actually it is going to deliver. 

New salespersons needs:

a) He needs to know the information on company history, its policies, rules and regulations etc.

b) Details about the product- its features, usage , demand.

c) Systems and procedures as followed by the company. This may include the work timings, overimed, field work, work culture of that particular organisation etc.

d) Training on the basic ethics that need to be followed while selling a product.

e) He must know the basics of selling the different products of the company.

As a consultant , I would:

• Recommend structuring of the marketing department as per the demands of the different tasks, roles and responsibilities keeping in mind the cost(budget) factor as long as it fits within the budget of the company.

• Finding out and establishing the level of skills, duties and responsibilities of the employees via job descriptions and job specifications.

• Proper and regular supervision of the department to ensure its smooth functioning

• Determine the marketing functions of the department as per the requirements (advertising,distribution channels,promotional activities)

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales

The annual plan control is one of the four types of marketing control system. Annual plan control is essential in order to determine whether all the marketing efforts undertaken by the organisation has been really worthwhile or not. It aims to achieve sales volume,profits and all those objectives which have been set up in the beginning of the year. In an organisation,the top management and middle level management are responsible for the annual plan control. They have to keep a check on the activities undertaken to implement the plans.

Profitability control is a mechanism of monitoring the sales made, profits earned and expenditure incurred by a company. The relative profit earning capacity of a firm’s products and consumer groups can be determined via profitability control. Sometimes surpisingly, it may be found out by companies how a small proportion of their products and even customers actually account for a significant percentage of the company’s profits. This can be achieved through profitability control. At times when the companies earn surplus profits, then such profits may even be ploughed back or reinvested. This also forms part of profitability control.

Online marketing is the exchange of products and services between the buyers and sellers on the internet.It is also known as e-marketing or internet marketing or online advertising. It may take the form of : 

a.B2C where the products are sold directly to the customers. 

b.B2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one

c.C2C where one customer may further sell the product to another customer.

Examples of online marketing may include banner ads, blogs, social network advertisement.

In direct marketing, there is a direct interaction of the customers with the seller without any intermediaries. Here, the role of the intermediaries is nil. The medium used is more direct using telephone, mail, internet where the seller can directly reach out to the consumer. Examples of such marketing include telemarketing, email, voicemail marketing, door-to-door selling etc. This kind of marketing is more time saving as the problem of distance which may otherwise exist between the buyer and seller is eliminated and is also cost effective as it minimizes commuting costs.