1
Q:

Which of the following are examples of plagiarism?

 

I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list.
II. Using someone else's words in your writing without putting quotation marks around them.
III. Reproducing a drawing or diagram without including information about where you found it.

A) II only B) I only
C) I and III only D) II and III only

Answer:   D) II and III only



Explanation:

Plagiarism is when you copy someone's work and try to pass it off as your own. Plagiarism can be a violation of copyright laws and can be considered cheating, resulting in you getting a failing grade or even being kicked out of school.

Subject: Marketing and Sales
Job Role: Analyst
Q:

The new product development process usually starts with

A) idea generation B) market strategy development
C) concept development D) idea screening
 
Answer & Explanation Answer: A) idea generation

Explanation:
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Exam Prep: CAT
Job Role: Analyst

6 1831
Q:

If Average Total Cost is declining then

A) The Marginal Cost is Less than Average Cost B) The Total Cost must also be Declining
C) The Marginal Cost is Greater than Average Cost D) The Average Fixed Cost curve must lie above the average variable cost curve
 
Answer & Explanation Answer: A) The Marginal Cost is Less than Average Cost

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4 4093
Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

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5 2150
Q:

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

A) HDFC Bank B) Yes Bank
C) Kotak Mahindra Bank D) Punjab National Bank
 
Answer & Explanation Answer: C) Kotak Mahindra Bank

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Filed Under: Marketing and Sales
Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

6 2496
Q:

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

A) Ambush Marketing B) Niche Marketing
C) Content Marketing D) Cloud Marketing
 
Answer & Explanation Answer: B) Niche Marketing

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8 4626
Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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0 2252
Q:

Market survey means...........

A) Market Research B) Market Planning
C) Marketing Strategies D) Market Monitoring
 
Answer & Explanation Answer: A) Market Research

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0 2901
Q:

What is Inbound and outbound marketing?

Answer

Inbound Marketing :


     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.


1. Communication is interactive and two-way.


2. Customers come to you via search engines, refferals and social media


3. Marketers provide value


4. Marketers seek to entertain and/or educate


5. It is a cheaper way of marketing


6. It is the new trend in marketing


7. People are more in control of what information they receive and how


 


Outbound Marketing


    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.


1. Communication is one-way.


2. Customers are sought out via print, TV, radio, banner advertising and cold calls.


3. Marketers Provide little to no added value.


4. Marketers rarely seek to entertain or educate.


5. It is expensive compared to inbound marketing


6. It is one of the traditional methods of marketing.


7. In outbound marketing company is in control.

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