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Q:

The first step in the marketing research process is to

A) Decide Research Approach B) Develop Research Plan
C) Define the Problem D) Collect Relevant Data and Information

Answer:   C) Define the Problem



Explanation:

Marketing Research Process is a systematic method for planning and executing market research projects to inform business decisions.

 

The 5 Step Marketing Research Process :

 

  1. Define the Problem or Opportunity
  2. Develop Your Research Plan
  3. Collect Relevant Data and Information
  4. Analyze Data and Report Findings
  5. Take Action.
Q:

When backed by buying, power wants become

A) demands B) physical needs
C) exchanges D) social needs
 
Answer & Explanation Answer: A) demands

Explanation:

When backed by buying, power wants become demands. 

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1 1861
Q:

In contrast to investment, consumption is

A) relatively unstable B) measurable
C) unmeasurable D) relatively stable
 
Answer & Explanation Answer: D) relatively stable

Explanation:

In contrast to investment, consumption is relatively stable.

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0 2132
Q:

The systematic risk of the market is measured by

A) alpha B) beta
C) gamma D) All of the above
 
Answer & Explanation Answer: B) beta

Explanation:

Beta is the measurement of the systematic risk of the market.

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0 1815
Q:

What does in transit to destination mean?

A) on the way for delivery B) delay in delivery
C) booking processed but not shipped D) None of the above
 
Answer & Explanation Answer: A) on the way for delivery

Explanation:
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0 1589
Q:

The relationship between quantity supplied and price is

A) Directly proportional B) Inverselyproportional
C) Can't be determined D) None of the above
 
Answer & Explanation Answer: A) Directly proportional

Explanation:

Price and quantity supplied move in the same direction. As the price decreases, quantity supplied also decreases and viceversa.

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0 1533
Q:

A supply curve slopes upward because

A) an increase in price gives producers an incentive to supply a larger quantity. B) the quantity supplied of most goods and services increases over time.
C) an increase in input prices increases supply. D) as more is produced, total cost of production falls.
 
Answer & Explanation Answer: A) an increase in price gives producers an incentive to supply a larger quantity.

Explanation:

The supply curve slopes upward because for reflecting the higher price needed to cover the higher marginal cost of production. 

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0 1629
Q:

In-transit to destination or out for delivery means

Answer

When you give your item to the USPS for delivery, it accepts your item and starts the process of delivery. Transit is a part of the shipment delivery process. When we say that the package is in the transit or in transit to the destination, it means that the package is on the way to the delivery.

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Q:

Productivity is the combination of

A) efficiency and energy B) efficiency and effectiveness
C) efficiency and attitude D) effectiveness and resources
 
Answer & Explanation Answer: B) efficiency and effectiveness

Explanation:

Productivity is a result of the way that a business operates – the result of the way that its people, business processes, different functional units and suppliers come together to meet the needs and wants of its customers.

Productivity is the combination of intelligent planning and focused efforts and hence, it is a combination of Efficiency and Effectiveness.

Efficiency :


Efficiency is an internal measure of performance for companies that shows how well the company converts inputs into outputs. The more the ratio of outputs to inputs approaches 100 percent, the better the efficiency of the process will be. In simple terms, it is “doing things right” and comes from proper harnessing of time, cost and efforts.

Effectiveness :


Organizational effectiveness is an external measure of performance and indicates how well an organization fulfills the demands of various organizational stakeholders. Simply put, it is “doing the right things."

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