Q:
The first step in the marketing research process is to
Answer & Explanation
Answer: C) Define the Problem
Explanation: Marketing Research Process is a systematic method for planning and executing market research projects to inform business decisions.
The 5 Step Marketing Research Process :
- Define the Problem or Opportunity
- Develop Your Research Plan
- Collect Relevant Data and Information
- Analyze Data and Report Findings
- Take Action.
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