Marketing and Sales Questions

Q:

In contrast to investment, consumption is

A) relatively unstable B) measurable
C) unmeasurable D) relatively stable
 
Answer & Explanation Answer: D) relatively stable

Explanation:

In contrast to investment, consumption is relatively stable.

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Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

Explanation:
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Q:

What is a Product Roadmap?

Answer

A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals. It is a high-level visual summary that maps out the vision and direction of your product offering over time.


1. A product roadmap communicates the why and what behind what you're building.


2. It's a guiding strategic document as well as a plan for executing the strategy.


3. Roadmapping is the exercise of building a product roadmap. Roadmaps can apply to new products or services or existing offerings.

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4 1987
Q:

When backed by buying, power wants become

A) demands B) physical needs
C) exchanges D) social needs
 
Answer & Explanation Answer: A) demands

Explanation:

When backed by buying, power wants become demands. 

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1 1916
Q:

The systematic risk of the market is measured by

A) alpha B) beta
C) gamma D) All of the above
 
Answer & Explanation Answer: B) beta

Explanation:

Beta is the measurement of the systematic risk of the market.

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Q:

The new product development process usually starts with

A) idea generation B) market strategy development
C) concept development D) idea screening
 
Answer & Explanation Answer: A) idea generation

Explanation:
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6 1830
Q:

Demand side market failures occur when

A) supply curves do not reflect the full cost of producing a good or services B) demand curves do not reflect consumer’s full willingness to pay for goods or services
C) government imposes tax on a good or a service D) a good or service is not produced because no one demands it
 
Answer & Explanation Answer: B) demand curves do not reflect consumer’s full willingness to pay for goods or services

Explanation:

Market failure arises because it is not possible for the market to correctly weight cost and benefits in a situation in which some of the cost is completely unaccounted.

Demand-side market failures happen when demand curves do not reflect consumer’s full willingness to pay for goods or services.

Supply-side market failures occur when supply curves do not reflect the full cost of producing a good or services.

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Q:

What is Sales Order (SO)?

Answer

The Sales Order is a confirmation document sent to the customers before delivering the goods or services. 


Sales Order (SO) can be created once the quote is accepted by your prospective customer and the Purchase Order (PO) is sent by the customer for further processing.

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