Marketing and Sales Questions

Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

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Q:

Designing pricing strategies and programs :

How do buyers respond to price changes?

Answer

Depending upon the increase or decrease in price rates, buyers may respond accordingly. Some buyers may assume that quality of the product may have reduced to to reduction in price or that the company may not be selling the product as per expectations. The other assumption that buyers may make is that prices may go down in the future and so may delay purchase. On the other hand increased price may lead to a decrease in demand as the product may be more costly for the consumers who may switch to another seller offering similar products at lower prices.

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Q:

Managing retailing, wholesaling and market logistics :

What is logistics management?

Answer

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements.


 


 

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Q:

Which of the following is an example of market failure?

A) Prices do not reflect the full social cost of production B) A firm goes out of business because it cannot find a market for its products
C) Prices rise so that the consumers cannot afford the products they want to buy D) Producer surplus is maximized
 
Answer & Explanation Answer: A) Prices do not reflect the full social cost of production

Explanation:

Prices do not reflect the full social cost of production is an example of Market failure.

 

A market failure occurs when the supply of a good or service is insufficient to meet demand. This results in an inefficient distribution of resources among market participants.

It also occurs if externalities are not accounted for.

If a firm fails to maximize its profits this is not a general market failure.

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Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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Q:

What is Benchmarking?

Answer

Benchmarking is the process of comparing one's business proceses and performance metrics to industry bests or best practices from other industries. Dimensions typically measured are quality, time and cost.

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Q:

What is Internal marketing?

Answer

Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall well-being of the customers and thereby the company itself. This is actually the core to succes of a company. A harmonised effort  within the company is an utmost necessity to provide customers with services at a desired level. If a firm doesn't deliver the service it promises in its marketing campaign, it will fail for sure. And it only can keep that promise when all of its employees at all levels realise what actually it is going to deliver. 

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Q:

What does destination scan mean?

A) The shipment has arrived at a UPS facility. B) The shipment has departed a UPS facility and is on its way to the next UPS facility.
C) The shipment has arrived at the local UPS facility responsible for final delivery. D) UPS has received the shipment.
 
Answer & Explanation Answer: C) The shipment has arrived at the local UPS facility responsible for final delivery.

Explanation:

Shipment movement information is captured each time a tracking label is scanned in the UPS delivery system. There may be several days between scans if the shipment is going cross-country or moving between countries.

 

Destination Scan: The shipment has arrived at the local UPS facility responsible for final delivery.

Arrival Scan: The shipment has arrived at a UPS facility.

Departure Scan: The shipment has departed a UPS facility and is on its way to the next UPS facility.

Origin Scan: UPS has received the shipment.

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