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 Business Awareness Questions

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Q:

The basic goal of integrated marketing communications is to

 

 

A) communicate the value proposition to the target market B) tell the world about your company
C) create desire D) manipulate consumers
 
Answer & Explanation Answer: A) communicate the value proposition to the target market

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Exam Prep: Bank Exams

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Q:

What is the most direct cause of customer loyalty?

 

A) Friendly staff B) High food safety standards
C) Good records D) Delicious food
 
Answer & Explanation Answer: B) High food safety standards

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Exam Prep: Bank Exams

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Q:

Name the first Indian businessman who found place in the cover story of Forbes magazine

A) Anil Ambani B) Dr Reddy
C) Azim Hasham Premji D) Narayan Murthy
 
Answer & Explanation Answer: C) Azim Hasham Premji

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Q:

What are the types of activity within demand management?

A) Activity based, Business activity patterns and user profiles B) Analytical based, Shaping user behaviour
C) Activity based, Access Management D) Analytical based, Business activity patterns and user profiles
 
Answer & Explanation Answer: A) Activity based, Business activity patterns and user profiles

Explanation:

In economics, we come across Demand management in macro-levels and at micro-levels within individual organizations.

 

Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services.  

 

Activity based, Business activity patterns and user profiles are the types of activity within demand management.

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Exam Prep: CAT , Bank Exams , AIEEE
Job Role: Bank PO , Bank Clerk , Analyst

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Q:

Which news paper has the motto - Journalism of Courage?

A) The Hindustan Times B) The Washington Post
C) The Indian Express D) The Guardian
 
Answer & Explanation Answer: C) The Indian Express

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Q:

Name the Brand that advertises itself with the slogan 'The Vision Of Sound'?

A) Samsung TVs B) Thomson TVs
C) Sansui TVs D) BPL TVs
 
Answer & Explanation Answer: A) Samsung TVs

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Q:

which company uses tagline "Drive your way" ?

A) Yamaha B) Toyota
C) Erickson D) Hyundai
 
Answer & Explanation Answer: D) Hyundai

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Q:

Rahul Dravid is associated with the advertising campaign of which bank?

A) Bank of Baroda B) Bank of India
C) HSBC D) HDFC
 
Answer & Explanation Answer: A) Bank of Baroda

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