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Q:
A) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants. | B) It is a process of creating an image or identity of the product in the minds of the target market. |
C) It is a process of evaluating each segment's attractiveness and selecting one or more to enter. | D) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. |
Answer: A) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
Explanation:
Explanation: